Critical Components of Productive Hospice Relationships:
Techniques to Increase Engagement with Physicians and Others
This session will demonstrate the critical components in building business by establishing and strengthening mutually beneficial relationships with physicians and other referral sources.
The principles of relationship development are easily translatable to the myriad affiliations that hospice organizations must cultivate in order to build trust and loyalty. The first step is a keen understanding of the fundamental techniques for fostering productive physician and other referral source relationships, including:
• Using data-driven dialogue
• Thoroughly investigating for optimum problem-solving
• Demonstrating expertise
• Individualizing the conversations
• Being consistent in representing the brand
Faculty:
Kelly Brooks, RN, BSN, Director, Physician Marketing, Transcend Hospice Marketing
Kelly Brooks R.N., BSN, brings more than 10 years of hospice, healthcare and marketing experience, as well as 25 years of knowledge in sales, training and healthcare to Transcend Hospice Marketing Group. As director of physician marketing, she is responsible for the development and execution of the Aspire Physician Liaison Training Program. She has been responsible for end-of-life care and for the development and cultivation of a network of over 175 community professionals.
Kristin Stricker, Vice President, Research & Strategy, Transcend Hospice Marketing
In addition to her passion for hospice care, Kristin brings a variety of valuable skills to the Transcend team – including her experience in market research and her affinity for attention to the many details that effective marketing requires. With an MBA degree from National-Louis University in Chicago, Kristin’s background includes experience in launching small businesses and making them more successful. Kristin has been highly involved in the planning and execution of the ongoing marketing campaign for Treasure Coast Hospice. Kristin applies her research skills to evaluate local marketing opportunities, minority markets and other demographic criteria to help a range of Transcend clients pinpoint the right audiences for their respective messages.