Strategies to Increase Your Length of Stay
This presentation addresses an approach to identify pockets of opportunity within your market for effectively increasing and maintaining length of stay. Communication strategies based on quantitative research and experience will be discussed for the following audiences: Such as; The community, physicians and their staff, non-physician referral and support sources, and the internal team.
For each audience, messaging points will be discussed that have been found to trigger earlier and direct engagement with hospice organizations. This discussion will provide communication insight for marketing, PR, development, HR and administrative professionals.
Faculty:
Kristin Stricker, Vice President, Research & Strategy, Transcend Hospice Marketing
In addition to her passion for hospice care, Kristin brings a variety of valuable skills to the Transcend team – including her experience in market research and her affinity for attention to the many details that effective marketing requires. With an MBA degree from National-Louis University in Chicago, Kristin’s background includes experience in launching small businesses and making them more successful. Kristin has been highly involved in the planning and execution of the ongoing marketing campaign for Treasure Coast Hospice.
Laila Waggoner, Partner/Chief Strategy Officer, Transcend Hospice Marketing
With 20 years of strong and varied experience in marketing healthcare and other industries, Laila offers lots of marketing intelligence through focused research. As one of Transcends leaders in research, data mining and strategy, Laila’s role is to offer clients useful insights on how their target audiences think and behave. Analysis of their competition. Perspectives on how they may blaze new inroads in the marketplace.
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Leverage Mobile Technologies for Electronic Health Records
This session will focus on the current electronic systems used by hospice organizations and demonstrate how they can be used them to implement the electronic health record. The speaker will address key concerns and challenges that create impediments to successful implementation.
Attendees will identify productivity measurements they can use in quality improvement programs. Security of patient health information will also be discussed.
Faculty:
Rob Mattson, Regional VP of Sales, NetMotion Wireless
Rob Mattson joined NetMotion Wireless in 2003 as territory sales manager for the south central region. In this role he was responsible for securing and managing some of the company’s largest marquee customers including Ameren, Hertz and AT&T. Currently Rob is Regional VP of Sales, assisting customers across the southern US states. Under his leadership NetMotion Wireless’ mobile VPN has been deployed widely among utilities, oil & gas, healthcare, transportation and government organizations.
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