Whether you are seeking to recruit more volunteers, grow patient referrals, increase donations or recruit qualified candidates your website can be a significant asset in helping you achieve your mission. This interactive session will explore tools and techniques to help you achieve your goals. Examples include onsite design, copy and messaging best practices. In this session we will also discuss tools to drive traffic to your website as well as the use of data to understand and measure site performance.
Faculty:
Alex Lirtsman, Digital Strategist/Partner of Ready Set Rocket
For over 10 years, Alex Lirtsman has led high-level digital marketing efforts for national brands. As Digital Strategist/Partner of Ready Set Rocket, Alex focuses on innovation, strategy and measurable results. Alex has significant experience in creating and executing digital strategies that result in conversions, growth and substance, having worked as the Director of E-Commerce at Freshpair prior to working as the CMO of digital agency Purple, Rock, Scissors.
Alex earned a BBA from Pace University and an MBA from Baruch, and he utilizes his education and experience to drive conversions and revenue for a range of clients, including Meredith Corporation, New York Life, Univision, Michael Kors, Ann Taylor and more
Melissa Silvers, Creative Director at Ready Set Rocket and owner of Melissa Silvers Creative & Communications Consulting
Melissa is a creative & communications professional with nearly 10 years experience in public relations, branding and digital communications for nonprofits, healthcare businesses and Fortune 500 companies. She is currently the Creative Director for Ready Set Rocket, a NYC digital agency that serves clients such as New York Life, the ACLU, Michael Kors, Univision and more. She also works as a private consultant for businesses and nonprofits.
Prior to her consulting work and agency work in NYC, Melissa directed the communications for one of Central Florida’s largest nonprofit hospices where, in addition to traditional communications practices, she oversaw the creation of the company’s website and social media channels. With a Masters in Communications from University of Central Florida, Melissa brings experience and education to the forefront of helping companies identify creative and integrated communications strategies online