{"id":431,"date":"2012-02-28T20:57:12","date_gmt":"2012-02-28T20:57:12","guid":{"rendered":"http:\/\/floridahospices.org\/forum\/?p=431"},"modified":"2012-02-28T20:57:12","modified_gmt":"2012-02-28T20:57:12","slug":"productive-hospice-relationships","status":"publish","type":"post","link":"https:\/\/floridahospices.org\/forum\/2012\/02\/productive-hospice-relationships\/","title":{"rendered":"Productive Hospice Relationships"},"content":{"rendered":"

<\/h3>\n

Critical Components of Productive Hospice Relationships: <\/span><\/h3>\n

Techniques to Increase Engagement with Physicians and Others<\/span><\/h3>\n

This session will demonstrate the critical components in building business by establishing and strengthening mutually beneficial relationships with physicians and other referral sources.<\/p>\n

The principles of relationship development are easily translatable to the myriad affiliations that hospice organizations must cultivate in order to build trust and loyalty. The first step is a keen understanding of the fundamental techniques for fostering productive physician and other referral source relationships, including:<\/p>\n

\u2022 Using data-driven dialogue
\n\u2022 Thoroughly investigating for optimum problem-solving
\n\u2022 Demonstrating expertise
\n\u2022 Individualizing the conversations
\n\u2022 Being consistent in representing the brand<\/p>\n

Faculty:<\/strong>
\n\"\"<\/a>Kelly Brooks, RN, BSN, Director, Physician Marketing,\u00a0\u00a0Transcend Hospice Marketing<\/a><\/strong><\/strong>
\nKelly Brooks R.N., BSN, brings more than 10 years of hospice, healthcare and marketing experience, as well as 25 years of knowledge in sales, training and healthcare to Transcend Hospice Marketing Group. As director of physician marketing, she is responsible for the development and execution of the Aspire Physician Liaison Training Program. She has been responsible for end-of-life care and for the development and cultivation of a network of over 175 community professionals.<\/p>\n

 <\/p>\n

\"\"<\/a>Kristin Stricker, Vice President, Research & Strategy,\u00a0Transcend Hospice Marketing<\/a><\/strong><\/strong><\/strong>
\nIn addition to her passion for hospice care, Kristin brings a variety of valuable skills to the Transcend team \u2013 including her experience in market research and her affinity for attention to the many details that effective marketing requires. With an MBA degree from National-Louis University in Chicago, Kristin\u2019s background includes experience in launching small businesses and making them more successful. Kristin has been highly involved in the planning and execution of the ongoing marketing campaign for Treasure Coast Hospice. Kristin applies her research skills to evaluate local marketing opportunities, minority markets and other demographic criteria to help a range of Transcend clients pinpoint the right audiences for their respective messages.<\/p>\n","protected":false},"excerpt":{"rendered":"

Critical Components of Productive Hospice Relationships: Techniques to Increase Engagement with Physicians and Others This session will demonstrate the critical components in building business by establishing and strengthening mutually beneficial relationships with physicians and other referral sources. The principles of relationship development are easily translatable to the myriad affiliations that hospice organizations must cultivate in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35,1],"tags":[],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-sessions","category-speakers"],"_links":{"self":[{"href":"https:\/\/floridahospices.org\/forum\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/floridahospices.org\/forum\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/floridahospices.org\/forum\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/floridahospices.org\/forum\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/floridahospices.org\/forum\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":0,"href":"https:\/\/floridahospices.org\/forum\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"wp:attachment":[{"href":"https:\/\/floridahospices.org\/forum\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/floridahospices.org\/forum\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/floridahospices.org\/forum\/wp-json\/wp\/v2\/tags?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}