• 21Mar

  Inbound Marketing: Attracting Employees, Donors, Volunteers & Others

  Sessions, Speakers No Comments

  Whether you are seeking to recruit more volunteers, grow patient referrals, increase donations or recruit  qualified candidates your website can be a significant asset in helping you achieve your mission. This interactive session will explore tools and techniques to help you achieve your goals. Examples include onsite design, copy and messaging best practices. In this session we will also discuss tools to drive traffic to your website as well as the use of data to understand and measure site performance.

      

  Faculty:

  Alex Lirtsman, Digital Strategist/Partner of Ready Set Rocket
  For over 10 years, Alex Lirtsman has led high-level digital marketing efforts for national brands. As Digital Strategist/Partner of Ready Set Rocket, Alex focuses on innovation, strategy and measurable results. Alex has significant experience in creating and executing digital strategies that result in conversions, growth and substance, having worked as the Director of E-Commerce at Freshpair prior to working as the CMO of digital agency Purple, Rock, Scissors.

  Alex earned a BBA from Pace University and an MBA from Baruch, and he utilizes his education and experience to drive conversions and revenue for a range of clients, including Meredith Corporation, New York Life, Univision, Michael Kors, Ann Taylor and more

   
  Melissa Silvers, Creative Director at Ready Set Rocket and owner of Melissa Silvers Creative & Communications Consulting
  Melissa is a creative & communications professional with nearly 10 years experience in public relations, branding and digital communications for nonprofits, healthcare businesses and Fortune 500 companies. She is currently the Creative Director for Ready Set Rocket, a NYC digital agency that serves clients such as New York Life, the ACLU, Michael Kors, Univision and more. She also works as a private consultant for businesses and nonprofits.

  Prior to her consulting work and agency work in NYC, Melissa directed the communications for one of Central Florida’s largest nonprofit hospices where, in addition to traditional communications practices, she oversaw the creation of the company’s website and social media channels. With a Masters in Communications from University of Central Florida, Melissa brings experience and education to the forefront of helping companies identify creative and integrated communications strategies online

   

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  Tags: education, Forum, hospice, marketing, Online, Website

• 20Mar

  LOS & EHR

  Sessions, Speakers No Comments

  Strategies to Increase Your Length of Stay

  This presentation addresses an approach to identify pockets of opportunity within your market for effectively increasing and maintaining length of stay. Communication strategies based on quantitative research and experience will be discussed for the following audiences: Such as; The community, physicians and their staff, non-physician referral and support sources, and the internal team.

  For each audience, messaging points will be discussed that have been found to trigger earlier and direct engagement with hospice organizations. This discussion will provide communication insight for marketing, PR, development, HR and administrative professionals.

  Faculty:

  Kristin Stricker, Vice President, Research & Strategy, Transcend Hospice Marketing
  In addition to her passion for hospice care, Kristin brings a variety of valuable skills to the Transcend team – including her experience in market research and her affinity for attention to the many details that effective marketing requires. With an MBA degree from National-Louis University in Chicago, Kristin’s background includes experience in launching small businesses and making them more successful. Kristin has been highly involved in the planning and execution of the ongoing marketing campaign for Treasure Coast Hospice.

  Laila Waggoner, Partner/Chief Strategy Officer, Transcend Hospice Marketing
  With 20 years of strong and varied experience in marketing healthcare and other industries, Laila offers lots of marketing intelligence through focused research. As one of Transcends leaders in research, data mining and strategy, Laila’s role is to offer clients useful insights on how their target audiences think and behave. Analysis of their competition. Perspectives on how they may blaze new inroads in the marketplace.

   

  This session is for:

    

  Leverage Mobile Technologies for Electronic Health Records

  This session will focus on the current electronic systems used by hospice organizations and demonstrate how they can be used them to implement the electronic health record. The speaker will address key concerns and challenges that create impediments to successful implementation.

  Attendees will identify productivity measurements they can use in quality improvement programs. Security of patient health information will also be discussed.

  Faculty:

  Rob Mattson, Regional VP of Sales, NetMotion Wireless
  Rob Mattson joined NetMotion Wireless in 2003 as territory sales manager for the south central region. In this role he was responsible for securing and managing some of the company’s largest marquee customers including Ameren, Hertz and AT&T. Currently Rob is Regional VP of Sales, assisting customers across the southern US states. Under his leadership NetMotion Wireless’ mobile VPN has been deployed widely among utilities, oil & gas, healthcare, transportation and government organizations.

  This session is for:

    

    

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  Tags: conference, EHR, Electronic Health Records, Forum, hospice, length of stay, LOS

• 08Mar

  Face-to-Face with Palmetto GBA

  Information, Sessions No Comments

   

  

  Palmetto GBA is coming to you on May 10th at Forum 2012.  Join us to learn how to determine medical eligibility, prepare accurate documentation for hospice admission, and necessary mechanics of bill submission. You will also have an opportunity to ask Palmetto GBA your questions in the Q&A portion after each session.

  This is Florida ONLY Palmetto GBA Update for this year.

  REGISTER ONLINE TODAY!

  Palmetto GBA Update #1 Hospice Billing topics will include:

  • Medicare Updates
  • Top Billing Issues
  • Hospice ABN
  • Hospice Discharge Codes
  • PECOS Revalidation
  • HIPAA 5010 and Electronic Data Interchange (EDI)
  • Billing Changes as a result of 5010
  • Comprehensive Error Rate Testing (CERT)
  • Questions and Answer

  Palmetto GBA Update #2 Hospice Clinical topics will include:

  • Admission and Election
  • NCLOS Rates
  • General Assessment Scales
  • Lover LC

  Palmetto GBA Update #3 Hospice Clinical topics will include:

  • Cancer Presentations
  • Fraud and Abuse
  • Questions and Answer

  This session is for:

   

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• 28Feb

  Productive Hospice Relationships

  Sessions, Speakers No Comments

  Critical Components of Productive Hospice Relationships:

  Techniques to Increase Engagement with Physicians and Others

  This session will demonstrate the critical components in building business by establishing and strengthening mutually beneficial relationships with physicians and other referral sources.

  The principles of relationship development are easily translatable to the myriad affiliations that hospice organizations must cultivate in order to build trust and loyalty. The first step is a keen understanding of the fundamental techniques for fostering productive physician and other referral source relationships, including:

  • Using data-driven dialogue
  • Thoroughly investigating for optimum problem-solving
  • Demonstrating expertise
  • Individualizing the conversations
  • Being consistent in representing the brand

  Faculty:
  Kelly Brooks, RN, BSN, Director, Physician Marketing,  Transcend Hospice Marketing
  Kelly Brooks R.N., BSN, brings more than 10 years of hospice, healthcare and marketing experience, as well as 25 years of knowledge in sales, training and healthcare to Transcend Hospice Marketing Group. As director of physician marketing, she is responsible for the development and execution of the Aspire Physician Liaison Training Program. She has been responsible for end-of-life care and for the development and cultivation of a network of over 175 community professionals.

   

  Kristin Stricker, Vice President, Research & Strategy, Transcend Hospice Marketing
  In addition to her passion for hospice care, Kristin brings a variety of valuable skills to the Transcend team – including her experience in market research and her affinity for attention to the many details that effective marketing requires. With an MBA degree from National-Louis University in Chicago, Kristin’s background includes experience in launching small businesses and making them more successful. Kristin has been highly involved in the planning and execution of the ongoing marketing campaign for Treasure Coast Hospice. Kristin applies her research skills to evaluate local marketing opportunities, minority markets and other demographic criteria to help a range of Transcend clients pinpoint the right audiences for their respective messages.

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• 23Feb

  Need a Bit More Time?

  Information No Comments

  Then this news is for you…

  Early Bird Registration has been extended till

  March 17th!  

  Don’t miss your chance to get the best rate for this special non-clinical hospice professional conference.  To see conference rates, go HERE or to register, go HERE.

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• 20Feb

  Awards of Excellence – Call for Nominations

  Information No Comments

  Florida Hospices and Palliative Care (FHPC) is delighted to announce the annual Awards of Excellence in Hospice and Palliative Care, to be held on Thursday, May 10, 2012 in conjunction with our 27th Annual Forum – Together Hospice Works: Multiple Skills, Many Minds, One Mission.

  Excellence in the delivery of hospice and palliative care is the hallmark of hospice providers and professionals in Florida. We celebrate this excellence through our Annual Awards of Excellence program.

  For many years, FHPC has highlighted the contributions of clinical staff through our Awards of Excellence. Recognizing that all members of the hospice team, including non-clinical professionals, are critical to the achievement of our mission, FHPC proudly announces the addition of two new awards for 2012:

  The Catalyst Award…

   is the Individual Award of Excellence to the person who makes collaboration happen

  The Catalyst Award recognizes an individual in any role within an organization who has consistently demonstrated leadership in forging the collaboration that makes hospice unique. This individual seeks excellence not only in his/her field, but also in cooperation with other disciplines. This individual fosters collaboration and brings teams together to the betterment of his/her organization.

  About this award: This award celebrates the spirit of collaboration within a hospice organization. As hospice is the sum of many parts working together to care for patients and families, this award honors individuals who lead across disciplines and foster teamwork within their sphere of influence.

  The Synergy Award….

  is the Team Award of Excellence to the group that makes collaboration happen

  The Synergy Award recognizes a group of people in any role or configuration that has consistently demonstrated the ideals of collaboration and teamwork in working toward a goal or mission. This group not only seeks excellence within itself, but also inspires excellence and collaboration throughout the hospice environment.

  About this award: This award celebrates the spirit of collaboration within a hospice organization. As hospice is the sum of many parts working together to care for patients and families, this award champions the spirit of teamwork and honors teams who make hospice work better and more effectively.
  In the spirit of our theme for 2012, “Together Hospice Works!” these awards seek to celebrate and encourage the collaboration and teamwork that are hallmarks of hospice care and to highlight examples of Multiple Skills and Many Minds coming together to achieve the Mission of Hospice in Florida.

  How to Nominate

  Nominations are judged by a selection committee composed of leaders within the hospice industry. The selection committee is looking for examples and specific details that demonstrate how nominees have exceeded expectations and, by their actions, made those around them better. Nominees must be an FHPC member in good standing at the time of nomination and at the time of the award presentation.

  Submissions must be received no later than

  Friday, March 30, 2012

  For information regarding the Awards or to download the Nomination form go HERE. Nomination applications can be submit via email (preferred), fax or postal mail.

  Florida Hospices and Palliative Care
  Attn: Awards of Excellence
  2000 Apalachee Parkway, Suite 200
  Tallahassee, FL 32301
  Email: Jessica@floridahospices.org    Fax: 850.878.5688

  Note: All awards are made at the discretion of the FHPC Awards Selection Committee, which may choose to grant no award or multiple awards in a category. Nominations which do not adhere to the nomination guidelines and submission procedures will be rejected. Submission materials will not be returned.

  Other Awards of Excellence will not be given in 2012, but the full slate of awards will return in 2013. For more information about specific awards or the FHPC Best Practices program, please contact Jessica Hughes, Director of Strategic Initiatives at Jessica@floridahospices.org or 850.878.2632.

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• 17Feb

  Forum 2012 Session Descriptions

  Speakers No Comments

  The wait is over! Forum 2012 session descriptions are now available for viewing and printing.  Just click the below link to view.

  FORUM 2012

  SESSION DESCRIPTIONS

   

   

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• 07Feb

  Meaning in the Mission –

  Speakers No Comments

  In our opening plenary, Drs. Gloria and Heidi Horsley, founders of Open to Hope an international system of bereavement resources, will share their personal story of loss and how their journey through their own grief turned into a global mission to help others through the grief process.

  This mother/daughter team will share how their foundation began, how they developed a successful multi-media platform, their experience in the importance of a team approach, and the challenges of demanding and rewarding the work of others.

  Be inspired by this dynamic duo and see how your personal and professional missions truly can make a difference.

  

  Dr. Gloria Horsley, Ph.D., M.S. C.N.S.

  Dr. Gloria Horsley, Ph.D., M.S. C.N.S. is the Founder and President of the Board for the Open to Hope Foundation and is an internationally known grief expert, psychotherapist, and bereaved parent. 

   

  

  Dr. Heidi Horsley, PsyD, LMSW, MS

   

   

  Dr. Heidi Horsley, PsyD, LMSW, MS is a licensed psychologist and social worker, and is the Executive Director and Co-Founder of the Open to Hope Foundation.  

  LEARN MORE ABOUT OPEN TO HOPE

  Listen to one of many segments from Open to Hope’s radio show -  Open to Hope – Norine Dresser the Journey Through Grief

   

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• 31Jan

  Forum 2012 Attendee Session Schedule

  Information, Sessions No Comments

  Check out the session schedule for Forum 2012 and see what workshops are available for you. Stay tuned, detailed workshop descriptions are coming soon!

  To print the session schedule, go HERE.

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  Tags: Forum, hospice, schedule, session, workshops

• 25Jan

  Exhibiting and Sponsoring

  Information No Comments

  Want to strengthen your client relationships? Here is your opportunity! FHPC is hosting its annual Forum and this year’s program is specifically designed for the non-clinical hospice professional.

  This means exhibitors and sponsors will have an unique opportunity to reach attendees who work in or are managers of departments such as finance & billing, human resources, compliance & quality, marketing, information technology, fund development, and leadership.

  Exhibitors
  Exhibiting at Forum provides your company an unique opportunity to expose and market your services and/or products to the key decision makers within the hospice industry in Florida.

  REGISTER ONLINE

  Thank You Forum 2012 Exhibitors:

                         

   

  Sponsorships
  Here are a variety of ways in which your company can show your support of FHPC and hospice in Florida.  If none of the below sponsorships provide your business with the level of exposure you are looking for, we are happy to customize one for you.

  Sponsorship Opportunities
  Executive Roundtable Sponsor	$5000
  Plenary Session Sponsor	$2500
  Awards Luncheon Sponsor	$2500 Gold $1500 Silver $500 Bronze - SOLD
  Thursday Evening Party Sponsor	$2500 Gold $1500 Silver $500 Bronze - SOLD
  Friday Luncheon Sponsor	$2500
  Networking Roundtable Hour Sponsor	$1000
  Continental Breakfast Sponsor	$500
  Break Sponsor (Thursday AM or Friday AM)	$500
  Bag Sponsor	SOLD
  Padfolio Sponsor	$2500
  Lanyard Sponsor	$2500
  Room Key Sponsor	SOLD
  Reusable Water Bottle Sponsor	SOLD
  Conference Bag Insert	Variable

  Thank you to our sponsor:

  

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  Tags: exhibiting, sponsors

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