Critical Components of Productive Hospice Relationships:

Techniques to Increase Engagement with Physicians and Others

This session will demonstrate the critical components in building business by establishing and strengthening mutually beneficial relationships with physicians and other referral sources.

The principles of relationship development are easily translatable to the myriad affiliations that hospice organizations must cultivate in order to build trust and loyalty. The first step is a keen understanding of the fundamental techniques for fostering productive physician and other referral source relationships, including:

• Using data-driven dialogue
• Thoroughly investigating for optimum problem-solving
• Demonstrating expertise
• Individualizing the conversations
• Being consistent in representing the brand

Faculty:
Kelly Brooks, RN, BSN, Director, Physician Marketing,  Transcend Hospice Marketing
Kelly Brooks R.N., BSN, brings more than 10 years of hospice, healthcare and marketing experience, as well as 25 years of knowledge in sales, training and healthcare to Transcend Hospice Marketing Group. As director of physician marketing, she is responsible for the development and execution of the Aspire Physician Liaison Training Program. She has been responsible for end-of-life care and for the development and cultivation of a network of over 175 community professionals.

 

Kristin Stricker, Vice President, Research & Strategy, Transcend Hospice Marketing
In addition to her passion for hospice care, Kristin brings a variety of valuable skills to the Transcend team – including her experience in market research and her affinity for attention to the many details that effective marketing requires. With an MBA degree from National-Louis University in Chicago, Kristin’s background includes experience in launching small businesses and making them more successful. Kristin has been highly involved in the planning and execution of the ongoing marketing campaign for Treasure Coast Hospice. Kristin applies her research skills to evaluate local marketing opportunities, minority markets and other demographic criteria to help a range of Transcend clients pinpoint the right audiences for their respective messages.

Then this news is for you…

Early Bird Registration has been extended till

March 17th!  

Don’t miss your chance to get the best rate for this special non-clinical hospice professional conference.  To see conference rates, go HERE or to register, go HERE.

Florida Hospices and Palliative Care (FHPC) is delighted to announce the annual Awards of Excellence in Hospice and Palliative Care, to be held on Thursday, May 10, 2012 in conjunction with our 27th Annual Forum – Together Hospice Works: Multiple Skills, Many Minds, One Mission.

Excellence in the delivery of hospice and palliative care is the hallmark of hospice providers and professionals in Florida. We celebrate this excellence through our Annual Awards of Excellence program.

For many years, FHPC has highlighted the contributions of clinical staff through our Awards of Excellence. Recognizing that all members of the hospice team, including non-clinical professionals, are critical to the achievement of our mission, FHPC proudly announces the addition of two new awards for 2012:

The Catalyst Award…

 is the Individual Award of Excellence to the person who makes collaboration happen

The Catalyst Award recognizes an individual in any role within an organization who has consistently demonstrated leadership in forging the collaboration that makes hospice unique. This individual seeks excellence not only in his/her field, but also in cooperation with other disciplines. This individual fosters collaboration and brings teams together to the betterment of his/her organization.

About this award: This award celebrates the spirit of collaboration within a hospice organization. As hospice is the sum of many parts working together to care for patients and families, this award honors individuals who lead across disciplines and foster teamwork within their sphere of influence.

The Synergy Award….

is the Team Award of Excellence to the group that makes collaboration happen

The Synergy Award recognizes a group of people in any role or configuration that has consistently demonstrated the ideals of collaboration and teamwork in working toward a goal or mission. This group not only seeks excellence within itself, but also inspires excellence and collaboration throughout the hospice environment.

About this award: This award celebrates the spirit of collaboration within a hospice organization. As hospice is the sum of many parts working together to care for patients and families, this award champions the spirit of teamwork and honors teams who make hospice work better and more effectively.
In the spirit of our theme for 2012, “Together Hospice Works!” these awards seek to celebrate and encourage the collaboration and teamwork that are hallmarks of hospice care and to highlight examples of Multiple Skills and Many Minds coming together to achieve the Mission of Hospice in Florida.

How to Nominate

Nominations are judged by a selection committee composed of leaders within the hospice industry. The selection committee is looking for examples and specific details that demonstrate how nominees have exceeded expectations and, by their actions, made those around them better. Nominees must be an FHPC member in good standing at the time of nomination and at the time of the award presentation.

Submissions must be received no later than

Friday, March 30, 2012

For information regarding the Awards or to download the Nomination form go HERE. Nomination applications can be submit via email (preferred), fax or postal mail.

Florida Hospices and Palliative Care
Attn: Awards of Excellence
2000 Apalachee Parkway, Suite 200
Tallahassee, FL 32301
Email: Jessica@floridahospices.org    Fax: 850.878.5688

Note: All awards are made at the discretion of the FHPC Awards Selection Committee, which may choose to grant no award or multiple awards in a category. Nominations which do not adhere to the nomination guidelines and submission procedures will be rejected. Submission materials will not be returned.

Other Awards of Excellence will not be given in 2012, but the full slate of awards will return in 2013. For more information about specific awards or the FHPC Best Practices program, please contact Jessica Hughes, Director of Strategic Initiatives at Jessica@floridahospices.org or 850.878.2632.

The wait is over! Forum 2012 session descriptions are now available for viewing and printing.  Just click the below link to view.

FORUM 2012

SESSION DESCRIPTIONS

 

 

In our opening plenary, Drs. Gloria and Heidi Horsley, founders of Open to Hope an international system of bereavement resources, will share their personal story of loss and how their journey through their own grief turned into a global mission to help others through the grief process.

This mother/daughter team will share how their foundation began, how they developed a successful multi-media platform, their experience in the importance of a team approach, and the challenges of demanding and rewarding the work of others.

Be inspired by this dynamic duo and see how your personal and professional missions truly can make a difference.

 

 

 

Dr. Heidi Horsley, PsyD, LMSW, MS is a licensed psychologist and social worker, and is the Executive Director and Co-Founder of the Open to Hope Foundation.  

LEARN MORE ABOUT OPEN TO HOPE

Listen to one of many segments from Open to Hope’s radio show -  Open to Hope – Norine Dresser the Journey Through Grief